Midwest DEKA Coordinator · Underdog PT · World Bronze Medalist

ALTON
MULLINAX

College wrestler turned DEKA competitor. I run roadshows across the Midwest and coach athletes online.

"The game changed. The standard didn't."

Alton Mullinax
DEKA ROADSHOWS ONLINE COACHING HYROX TRAINING WORLD BRONZE MEDALIST MIDWEST COORDINATOR DEKA FIT CHICAGO REMOTE PROGRAMMING DEKA ROADSHOWS ONLINE COACHING HYROX TRAINING WORLD BRONZE MEDALIST MIDWEST COORDINATOR DEKA FIT CHICAGO REMOTE PROGRAMMING

The Story

BUILT ON GRIT

It started at Journey 333 — my first exposure to DEKA. I saw firsthand what it could do for athletes and clients, and I was hooked. The sport combined everything I cared about: strength, endurance, and real competition. I knew I had to get in it myself.

I jumped in. Over the years I've raced across the Midwest, earning 2nd place at the 2025 DEKA Fit Chicago in the 18–24 age group and 3rd place at the 2024 DEKA World Championships. Every event sharpened my understanding of what it takes — and what it means — to be a true DEKA athlete.

After high school I went to Aurora University, studying Business Administration and Exercise Science while competing as a wrestler. I didn't stop there — I went back for my Master's in Business Administration, all while staying as involved in DEKA as I could. That commitment eventually led to where I am now: Midwest Roadshow Coordinator. My mission is simple — bring this high-energy, life-changing event to as many gyms and communities across the Midwest as possible.

🎓 B.S. Exercise Science & Business Admin — Aurora University
🎓 M.B.A. — Aurora University
🥈 2nd Place — 2025 DEKA Fit Chicago (18–24)
🥉 3rd Place — 2024 DEKA World Championships
📍 Midwest DEKA Roadshow Coordinator
AM
DEKA World Championships
⚠ FULLY BOOKED THROUGH JULY 2026

NEXT AVAILABLE:
AUGUST 1.

March through July 2026 are completely spoken for. Every weekend is locked in across the Midwest. If you want your gym on the map, reach out now — August slots won't last long.

2026 ROADSHOW CALENDAR
JANDONE
FEBDONE
MARBOOKED
APRBOOKED
MAYBOOKED
JULBOOKED
AUGNEXT OPEN
SEPOPEN
OCTOPEN
NOVOPEN
DECOPEN

Aug – Dec slots filling now. First to reach out gets priority.

Midwest Roadshow Map
10 Active Roadshow Locations — Midwest

DEKA Roadshows — Midwest Coordinator

BRING DEKA TO
YOUR GYM.

😌
STRESS & COST FREE

I handle equipment, logistics, and execution. Your only job is showing up for your members.

🤝
COMMUNITY BUILDER

A shared challenge bonds a membership like nothing else. A Roadshow turns casual members into invested ones.

🧲
WARM LEAD GENERATOR

Local athletes come to you. It's a high-energy open house that introduces your brand to new prospects on event day.

WHY HOST A ROADSHOW?

Zero Barrier to Entry

DEKA is built for every fitness level — from first-timers to competitors. The format gives every member a measurable benchmark, regardless of where they're starting from.

Performance Tracking

Vague goals kill motivation. DEKA gives every athlete a global benchmark — a concrete number they can chase. Members shift from showing up to training with a target.

Marketing Blueprint

I've worked with the DEKA ecosystem to build a proven marketing checklist for event promotion. No guessing on your end.

Evergreen Content

When athletes post their PRs and medals, your gym is in the background. Events generate authentic content that works for you long after the day ends.

New Member Pipeline

Visiting athletes experience your facility at its best. A Roadshow is a conversion event — it gives prospects a reason to walk through the door.

Retention Tool

Members who compete together stick together. The shared experience builds loyalty that gym software can't manufacture.

GYM REQUIREMENTS
1,500+
Square Feet

Indoor space — minimum 50' × 30' for full equipment layout

8
Volunteers

Setup, tear down, and station judging on event day

50
Paid Participants

Minimum for a successful event — I'll help you get there

My DEKA Story

DEKA IS A FAMILY THING.

DEKA isn't just a hobby for me — it's in my blood. My whole family competes. We race DEKA and Spartan together, all of us wired the same way: competitive to the core. These events give us the perfect arena to go head-to-head and bring out the best in each other.

Some of my favorite memories are relay races — including the time my 81-year-old grandpa and I teamed up at the Fort Wayne DEKA Fit. That moment says everything about what this sport is. It doesn't matter your age. It pulls people together and lights them up.

Being part of this community also led me to my second family: Underdog Fitness. My family met Kevin Gregory at DEKA Worlds in Atlantic City, and we've been close friends ever since. That relationship eventually brought me into the Underdog pack as an Underdog Training Systems coach — and I'm genuinely blessed to be part of it.

A Saturday morning Roadshow can be the most talked-about event your gym runs all year. If you want to bring that energy to your community, let's make it happen.

Let's Talk
DEKA Roadshow

DEKA Roadshow — Midwest

Underdog Personal Training — Online

THE GAME CHANGED.
THE STANDARD DIDN'T.

Remote programming for DEKA, Hyrox, and Spartan athletes. Train anywhere.

👥
DRIVEN COMMUNITY

Online athletes who are wired the same way — competitive, committed, and done being comfortable.

🧬
EXPERT PROGRAMMING

Built on Exercise Science fundamentals. Every block is deliberate — structured to close the gap between fitness and race performance.

🏷
ATHLETIC IDENTITY

Most athletes stop competing. They don't stop being competitive. The program is built around that.

Client Result — DEKA Strong

SASA
8-Week Remote Program

"I walked into that first heat and bled time at every single station. I was working hard, but I was working stupid. I finished in 60 minutes and realized my 'fitness' wasn't the only problem — my strategy was non-existent.

That's where Coach stepped in. We didn't just build a bigger engine; we stopped the leaks. He showed me how much time I was wasting on transitions and how poor mechanics were draining my tank before I even hit the next station.

Shaving 25 minutes off my PR in just 8 weeks wasn't a fluke — it was a tactical overhaul."

60
Minutes
Before
35
Minutes
After 8 Weeks

−25 Minutes · DEKA Strong

Underdog Training Systems — Online Coaching

REMOTE.
NO EXCUSES.

Underdog PT Monthly Performance Packages are built for athletes at every level — fully online, delivered on your schedule, at your gym, wherever you are. No matter where you're starting, there's a tier designed for you.

For the driven athlete who demands the best: unlock your full athletic potential with elite-level guidance, consistent support, and a fully customized training experience designed to elevate performance year-round. This is our most comprehensive and flexible coaching option — built for athletes who don't settle.

For those who want the perfect balance of structure, personalization, and support: get high-quality coaching and steady progress with customized programming, essential accountability, and access to valuable training resources — without the higher frequency demands of a full-time athlete commitment.

And for beginners, busy professionals, or anyone building from the ground up: get consistent guidance, structured training, and meaningful accountability through an entry-level package that creates a sustainable fitness routine with expert support.

Get Started
Alton Mullinax coaching

@altonmullinax17_

Get In Touch

LET'S
TALK.

Want to host a Roadshow? Looking for online coaching? Send a message.